Diversifying Your Online Income

hanidew Tue Mar 09, 2010 9:59 am

One of the essential things you should know with your website is that you have to expand your income.
Let's say most of your ads are with Google AdSense. Let's suppose it makes up 90% of your website's income. Let's suppose Google will terminate your account! You would lose 90% of your online earnings, then what would you do? Would you be able to recover immediately? For most individuals, they would not.
So if you have a website, diversify your income by not only making use of Pay Per Click sponsors, but also use a Direct Leads sponsor, a CPA sponsor, or by promoting products or services and be paid a commission for it.
Just make sure to check the performance of your website. Make certain that you are checking your stats to see which banners and ads are doing well and swap out the ones that aren't doing as well. It's also a good idea to alternate your banners every few months anyway to get "fresh blood" on your website. The visitors will become "banner blind" after sometime and will learn to overlook all of your ads and banners.
Expanding your online income also includes opening other sites. Now, I have more than a few websites that I build earnings from. Google banned one of my sites from their search engine around 4 months previously! This is a common thing to happen amongst Internet Marketers. It seems that they considered my website as a link farm because of the various outgoing links to sponsor ads. At that time, I was being paid something like $1000 per month for that site.If I didn't have all of my other sites to pick up the slack, can you imagine the mess that could have happened?
Having them on different servers is another way of diversifying your websites. Hosting is dirt cheap these days. Let's say you throw one or two of them up on a $5.99 a month server and pay for a year's worth of hosting, you're doing the right thing. Aside from the search engine benefits, you also need not worry if one of your servers will go down.
Just remember to always look for new streams of income for striving to find additional ways of earning money online is worth it in the end.
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